Facebook Messenger Chatbot Marketing: The Definitive Guide 2023

Pick a ready to use chatbot template and customise it as per your needs. Firstly, users are more likely to respond to a bot because it’s natural. Especially, if a bot hangs out in their natural habitat like, for example,  WhatsApp or Facebook Messenger and doesn’t force them to go out of their usual way. G2 Crowd recognizes Aivo as Leader in the Chatbots software category. Start by staying up-to-date on the latest tips and trends in artificial intelligence, apps, gadgets, and more at Inquirer Tech.

The power of these contests is that they provide a fast and flawless way to build your contact list both on Messenger and using other forms such as email. If a customer chooses the skin care category, for example, they can select from the salon’s different skin care services and schedule an appointment. For example, let’s say you like the chatbot for gyms, but you want to customize it to sell Photoshop actions to amateur photographer moms of newborns. Test it thoroughly to ensure that it is working correctly and that it provides accurate responses. Claim your free eBook packed with proven strategies to boost your marketing efforts.

Zenefits’ Contact Us Chatbot

During the conversation, your marketing chatbots can collect visitors’ names, contact details, and interests. Other data that you can collect for analysis is about the bot’s performance and efficiency. After analyzing the data, you can put additional information into your knowledge base, and make your bot more effective. You can even put a customer satisfaction survey at the end of the chat to get insights about the visitor’s opinion of your brand. By leveraging chatbots, brands can better enable their support team with each social interaction while reducing customer effort, leading to a superior customer experience.

Chatbot marketing is a great way to improve customer engagement and increase sales while minimizing expenses. Even better, small and large businesses can take advantage of this technology. Your chatbots may double as guides or assistants for specific services to improve customer service.

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They started with Kik and later introduced the Sephora Reservation Assistant on Messenger. This smart move helped the company stay ahead of the competition and grow significantly, doubling its success. Here are just a few of the successful adoptions of chatbot for marketing by famous brands. With options available for sophisticated NLP bots or simple pathway triage, Talkative can help you create a bot that not only engages more customers, but one that helps you convert them too. By giving your customers the option to speak to a real support agent, you’re not only improving the customer experience, you’re also improving the chance of making more conversions.

Indeed, the days of “rule-based chatbots” – as the original chatbots have recently come to be known – are quickly coming to an end. These limited-usage bots were only able to answer a small number of simple questions, and were often ridiculed by the public because of their inability to grasp what people wanted. These primitive bots are quickly being outpaced by AI-driven bots that are capable of handling a much more sophisticated array of questions, and essentially having whole conversations with people.

Gathering and Analyzing Customer Feedback

You can customize it to whatever chatbot marketing activity you prefer. Once in the chatbot marketing library, choose your preferred template. You can automatically install any of these chatbot marketing templates in Customers.ai by clicking Templates → View Templates Library. Create a list of questions and answers that your chatbot will be able to respond to. Chatbots are automated pieces of technology that enable you to program responses to people’s queries. Growth marketing is a relatively new approach to marketing that focuses on driving long-term growth for businesses through continuous experimentation and data-driven strategies.

However, if you want to solve complex customer queries, such as a postal and delivery services across regions, a virtual assistant can do the job better. Chatbots designed to understand the context and intent of the user in order to perform more complex tasks are called conversational AI. NLP algorithms in the chatbot identify keywords and topics in customer responses through a semantic understanding of the text. These AI algorithms help the chatbots converse with the customers in everyday language and can even direct them to different tasks or specialized teams when needed to solve a query. Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget. Similarly, Fandango uses chatbots on social profiles to help customers find movie times and theatres close by.

Additionally, according to an Oracle survey, 80% of businesses said they currently use or are planning to use chatbots by 2020. Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. The standalone apps support using multiple accounts, conversations with optional end-to-end encryption, and playing games. If you’re not using chatbots, your competitors likely are, and they’re gaining more leads and satisfying customers with them. Below are two multi-location companies that implemented SOCi’s chatbot software, SOCi SmartBot. Note, as your chatbots have more conversations and you gain more data, you can build out your conversation trees, and you won’t need as many human interactions.

They are most useful in the initial stages of the marketing process, like collecting leads and answering customer service questions. Chatbot marketing is a technique utilized by businesses to promote products and services with the use of chatbots. These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram.

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